Admission Procedure

Admission for Under Graduate and Post Graduate Programmes are offered to students on the basis of the scores obtained in the Entrance Examination conducted by DJ Academy of Design in the major metropolitan cities across the country followed by a personal interview conducted at the campus in Coimbatore.

Scores obtained in the Entrance Examination conducted by NID, Ahmedabad will also be considered for admission at DJAD.

Score of CEED (Common Entrance Examination for Design) IIT would be considered for entry into Post Graduate Programmes at DJAD.

The Entrance Examinations will test the design aptitude of applicants with the objective of measuring their skills in Sketching, Visualisation, Creativity, Colour and Mechanical Comprehension.

The students who qualify for personal interview must present a portfolio of their work to the panel of selection jury/judge. Portfolio could include any creative work done by the student (such as drawings, paintings, photographs, films/Videos made by the student, craft work, project, models, written work such as articles, stories, essays, poems, etc.)

PS: Beginning of the Academic Year: Mid June 2018

Application Procedure

Call for new admissions are announced in the national media during the month of October.

Important Days

1. Special Entrance test will be held in May 2018 for NRI Students + Students who missed to apply for the first Entrance test.
2. Last date for receiving application form - 31st March 2018
3. Test Centres – Coimbatore
4. Personal Interview – Mid May 2018

Filled in applications along with the requisite fee should be sent to the following address.

D J Academy of Design
Coimbatore – Pollachi Highway
Othakkalmandapam Post
Coimbatore – 641 032
Tamil Nadu, India

Application form for the UG and PG Communication Design and Industrial Design can be downloaded from the link below.

Download PDF

Application form for the PG Interaction Design can be downloaded from the link below.

Download PDF

Eligibility Criteria

For Under Graduate Programme 10 + 2*
Age 23 years


*Students passed / appearing for 10+2 in any stream from any syllabus, including open schooling are eligible to apply.


For Post Graduate Programme Degree in Any Discipline
Age 20 years and above



Under Graduate

Under Graduate Program in Industrial and Communication Design

Duration 4 Years
Eligibility 10+2 Pass
Age Up to 23 Years

The undergraduate programme at DJAD, starts with a one-year Design Foundation Programme that concentrates on learning basic concepts of design involving courses that build the strong foundation for design thinking and practice. The programme helps students decide their area of specilisation. The students need not select a major at the time of applying to DJAD but they choose their area of specialization towards the completion of the Foundation Programme.

The students then branch out into Industrial Design or Communication Design streams from the second year. The learning is interdisciplinary as many of the courses are offered to both industrial and communication design students encouraging them to work across disciplines. In the fourth year they specialize in one of the following areas by choosing design projects from their area of interest. Fourth year also consists of internship, colloquium paper and a six-month diploma project.

Academic Partnership with Northumbria Unviersity, UK

Under this partnership,DJAD students have an option to complete part of their studies at Northumbria University, UK and earn a BA degree from Northumbria University.DJAD students can opt for Northumbria University certification at the end of 2nd or 3rd year of their DJAD UG courses and complete the rest of their courses at Northumbria University.

Specialisation in Industrial Design

Product Design

Product design deals with understanding the problems that USERS experience when using a product. It takes care of issues such as Ergonomics, Functionality, Aesthetics, Market requirements, Manufacturing & Technology etc towards improving the quality of life and environment. Students understanding is enhanced through practical experience on designing products such as T.V., Refrigerator, Air Conditioners, Food Processors, Ovens, Water Purifiers to name a few. It also includes designing Industrial Products, Tools and Equipments, Lighting, Packaging, Musical Instruments, Medical Equipments, Automobiles such as cars, scooters, bikes and bicycles, Public transportation like trains, buses and trucks.

Furniture & Interior Design

Furniture Design deals with understanding the safety and comfort requirements of a USER towards designing furniture for work environments such as office, schools, hospitals etc and furniture for leisure such as home furniture, restaurants seating, garden & Lounge furniture, as well as furniture for out-door and public spaces. Students will get to explore a variety of natural and synthetic materials used in furniture as well as work out joinery details and finishes.

Interior Design deals with organization of Interior elements such as furniture, flooring and wall finishes, Lighting and appropriate color schemes based on various themes. Students get to work on interior spaces of homes, offices, shops, hotels, restaurants and public areas such as waiting rooms of a railway station, airport lounges, etc. They also get an eye for selecting furniture, tapestries, paintings and other objects to decorate the vertical and horizontal surfaces and spaces.

Accessory Design

Accessory design deals with designing life style personal accessories such as bags, jewelry, spectacles, pens etc, and also life style interior accessories such as paper weights, pen/pencil holders, salt & pepper containers, cutlery, shelves, lighting and a number of other accessories. The students are constantly looking at the changing fashion trends. The students learn to work with materials such as precious metals, gold, silver and leather apart from wood and metal.

Specialisation in Communication Design

Graphic Design

The students majoring in graphic design engage in a variety of courses and projects such as publication design, typography, packaging graphics, illustration, info graphics, corporate identity and branding, developmental communication, interactive design and environmental graphic design.

Film and Video

The students who take up Film and Video Design as their specialization are introduced to the medium through conceptual courses that teach film-language, film theory, script-writing, storyboarding, sound design, image making along with practical experience of making films of various genre such as short fiction films, advertising films and documentary films.

Animation Film Design

The students explore the medium of animation through hand drawn animation, clay animation and stop motion. They also learn about character design, lighting, production and storytelling. Animation involves putting the learning into practice by making short animation films.

Interaction Design ( for both Industrial and Communication Design )

Students interested in Interaction Design explore shaping digital devices, systems and services for human communication and transaction.

Post Graduate Program in Industrial and Communication Design

Duration 2-3 Years
Eligibility Degree in Any Discipline
Age 20 years and above

The postgraduate programme is open to graduates from any field. Time duration varies according to their previous education and experience. DJAD offers Post graduation in Product Design and Graphic Design.The Post graduate programmes at DJAD offer specialisations in the chosen design discipline. The PG student initially will spend considerable time in unlearning the rigid methods which he/ she had been used to earlier.

Specialisations Offered

  • Accessory Design
  • Animation Film Design
  • Film & Video Communication Design
  • Furniture & Interior Design
  • Graphic Design
  • Interaction Design
  • Packaging & Graphics
  • Product Design
  • Universal Design

Integrated Programme

Course Description

This unique academic programme is designed to suit the student’s interest in specialised area of design by acquiring Post graduation in 5 years.

Course Details

Duration : 5 Years

Eligibility : 10 + 2 from any stream

Age : Up to 23 Years

1 Year : Foundation Programme

2 YearCommon Courses in Industrial / Communication Design

3 YearCommon Courses in Industrial / Communication Design + Industrial Training

4 YearCourses in Specialised Area + Internship

5 YearColloquium Paper + Diploma Project in Specialised Area

Specialisations Offered

  • Product Design
  • Furniture & Interior Design
  • Accessory Design
  • Typography & Publication Design
  • Interaction Design
  • Packaging & Graphics
  • Universal Design
  • Film & Video Communication Design
  • Animation Film Design

Postgraduate – Interaction Design

Duration : 1 – 2.5 Years

Age : 20 years and above

Eligibility : A degree/diploma in engineering, arts, fine arts, design/architecture, with proficiency in information technology fundamentals, use of computers, basic digital media design, use of word processing, publishing, spreadsheets, and graphic editor software tools.

The course is ideal for:

  • UI, UX or Interaction design practitioners seeking advance training or formal qualification in Interaction Design
  • Software engineers and front-end developers interested in up-skilling themselves in the area of Interaction Design
  • Design graduates and practitioners seeking advance training or looking to move laterally into the Interaction Design discipline

Interaction Design is essentially shaping digital devices, systems and services for human communication and transaction. Ubiquitousness of digital technologies in business, critical utilities and personal daily lives makes Interaction Design a vital area in contemporary design practice.

Ever increasing role of tools and experiences in all human activities is pushing the boundaries of interaction design. The advancement and approachability of technology has made it possible to create newer and richer possibilities in Interaction Design.

Rise of Indian ICT industry and migration of many design decisions from the west is pushing the demand for Interaction Designers in India. With greater adoption of ICT within the country, domestic demand is also increasing. With almost every other product, communication or experience extending to the interactive realm, the career potential of the stream is robust in the country right now.

Uniqueness of the program

Here at DJAD, each individual is groomed to be an independent thinker and doer. The Interaction Design program strives to create individuals who can play a leadership role in the industry. The Course emphasizes a strong foundational focus on design fundamentals and principles, encourages experimentation, and inculcates an innovation mindset. The course is designed to inculcate a keen sense for the value parameters in design, where design becomes a key differentiator to a product or a service.

####For any specific query on admission and Coaching programmes, Contact in Person with Prior Appointment. ###